Search Engine Optimization, or SEO, is the process of maximizing the number of visitors or “traffic” to a particular website through the listing of free or “organic” results from the search engines.
Most popular search engines like Google, Bing, and Yahoo use search results to show and rank web pages, videos, pictures, and other listings based on relevancy.
Generally, websites that are visited more frequently show up higher on the list. Websites determine what their customers or audience are searching for on the Internet and optimize their web pages to become more relevant for those keyword searches.
Short history of SEO
In the mid-1990s, gaining traffic for specific keywords was much easier than it is today. In order to gain rankings in the search engines (which was basically just AOL and Yahoo – weird) all websites had to do was include the keyword they wanted to rank for in the title tag of the web page and include that keyword throughout the content of that page.
Over the years, search-engine algorithms started to become more sophisticated as more people were using the Internet to retrieve information about everything from sports scores to online shopping.
Search-engine experts began compiling reports on how search-engine algorithms and how they ranked different search results. Companies have been hiring individuals to help their Websites rank high on major search engines.
Today Google is the leading search engine in the world. Their mission statement is “to organize the world’s information and make it universally accessible and useful” and their philosophy is “search can always get better and faster at helping you find what you want, when you want it, where you want it.”