Before we get into how to become an effective search engine optimization specialist, we have to decide what we are going to talk about.
To help us wade through the mud, I am going to be following steps from Kristopher B. Jones’s book Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing 2nd ed. *
The first step in building an effective SEO campaign is to choose a topic. The topic that you choose can effect both the quality of your search results and how fast you can receive those results.
“Increasing your Web site rankings for competitive topics is much more difficult than increasing rankings for less competitive topics.”
The topic I am focusing on in this blog is about SEO, and we can even narrow that field down, too. My main focus is beginning SEO.
Highly competitive terms will be harder to rank for than less competitive terms. Web sites that rank highly for terms have likely been around for a long time, produce massive amount of content, and contain thousands of relevant inbound links.
So unless you are already going to rank high among those terms, you may want to focus on lower competitive terms.
Let’s take a look at a some keywords to see how competitive they are to rank for.
The general term “SEO” produced 1,040,000,000 search results! That is a lot of traffic, but extremely unlikely to be able to crack the top spot over the massive content producer, Wikipedia.
So what happens if we try a more specific keyword term?
The keyword “Beginning SEO” produced only 250,000,000 search results! A lot easier to rank higher and get better quality of traffic to your website.
Google offers a great Keyword Tool Kit. It helps generate and find related keywords and phrases, and it shows how much volume those searches received. An extremely useful tool.