As we discussed earlier, choosing keywords to integrate into your pages and content is essential for your audience to find you.
One of the keyword generating tools that helps you find which words to use and which words your audience is searching for is Google AdWords.
Now you might say to yourself, “Wait. Isn’t AdWords a paid service provided by Google to display my ads on the Web?” And the obvious answer is “of course it is.” But there is an extremely useful tool that search engine optimization specialists can use in order to research and obtain keywords that you want to rank for.
So let’s take a look at how to use Google AdWords and find relevant terms for our Web site – or in my case this blog.
Sign in to use Google Adwords (not shown).
Select Keyword Tool on the left-hand side of the screen. Under Find Keywords there is a text box that says Word or phrase. Enter in the keywords you are wanting to rank for.
The keywords I am searching for are “SEO, search engine optimization, beginning SEO, beginning search engine optimization, how to SEO, how to search engine optimization.”
Note – You can filter search results by location, languages, and devices.
AdWords separates the Search Terms and the Search Ideas into two list.
The first column is Competition – how difficult that term is to rank for. The second column is Global Monthly Searches– “The approximate 12-month average of user queries for the keyword on Google search. This data is specific to your Keyword Match Type selection.” The third column is Local Monthly Searches – “If you specified a country or language for your search, this is the approximate 12-month average number of user queries for the keyword for those countries and languages. It’s specific to your Keyword Match Type selection.”
Five out of six terms have a medium to high competition rate. One term doesn’t rank at all for getting any impression on the Internet (so we can just cut that one out).
Four out of the remaining five search terms get over 600,000 to over 10,000,000 monthly searches. The fifth term gets only 590 searches globally and 260 locally. That isn’t very much, but, as we learned earlier, can still attract significant traffic to your Web site.
Note – Use both search search terms and keyword ideas to develop your list for optimizing keywords into your Web site.
If you move your cursor over a selected keyword you will see an icon appear of an arrow and magnifying glass. The arrow icon will allow you to search the negative term to find search results. The magnifying glass icon will take you to Google Insights for Search.
You can filter your search, and you can gauge the keywords interest over time.
You can also see regional interests and top search terms.