We just went through the first section of Search Engine Land’s Periodic Table of SEO Ranking Factors for On The Page Factors. The second section for On The Page Factors is HTML.
“HTML is the underlying code used to create web pages. Search engines can pick up ranking signals from specific HTML elements.”
Ht: HTML Title Tag:
HTML title tags are the most important HTML factor that search engines use to understand what your SEO blog or Web site pages are about. Every page should contain a HTML title tag; it shows what the title page is.
Title tags look like this:*
<head><title> On The Page Factors HTML Title Tag</head></title>
*Note – Other content can be contained in the header section like meta description tags, canonical tag, etc.
Where to find title tags:
It is common to use the the title tag as the headline for your Web page, but it is not required to do so.
Many browsers (Explorer, Safari, Mozilla) show the title tags at the top of the screen. However other browsers (Chrome) show them as tabs on the top of the screen and also at the bottom on the task bar.
Title tags are also used as suggestions when a user creates a bookmark or favorite of your page. It is also used in social media sites – check out my Google+ page to see. 🙂
You will also find headlines in search engine results. The headlines will (but not always) match the HTML title tag.
Danny Sullivan from Search Engine Land gives a summary about the importance of title tags.
“The tag tells users about the topic from a display perspective. It tells search engines from a relevancy ranking perspective. A descriptive title helps the search engine know what the page is about, which in turn can help the page rank for the key terms in the title.”
- Describe the page’s content – Use accurate descriptions and keywords when describing each page. Don’t use titles that have vague or no relation to the page contents.
- Create unique HTML title tags for each page – This will help Google differentiate between all the pages of your SEO wordpress blog or Web site. Every single page of your Web site should have a different title tag.
- Use brief, descriptive tags – Short, informative descriptions with few keywords that are relevant to your Web page.
Additional Reading From Search Engine Land:
- Writing HTML Title Tags For Humans, Google & Bing
- Google’s Tips On How To Write A Good Meta Description
- Meta Robots Tag 101: Blocking Spiders, Cached Pages & More
- Title Tags, An SEO’s Most Trusted Friend
- SEO Your Title Tags