The last element for site architecture and the last factor for on the page ranking is to have descriptive URLs.
Uniform Resource Locator (URL) is the address of all documents found on the World Wide Web.
A URL consist of a protocol identifier – what protocol to use. And resource name – the IP address or domain name. The syntax looks like this:
The protocol identifier is “http” and the domain name is “myseoadventure.wordpress.”
Writing correct URLs might not give you a big boost to your page rankings, but writing an incorrect URL can create irreparable damage (hyperbole) for your SEO wordpress blog or Web site.
Creating short, descriptive URLs can help your ranking for those prospective keywords. Having these descriptive URLs have been shown to have searchers click on those pages over other pages that don’t have descriptive URLs.
A 2008 study by MarketingSherpa found that searchers are twice as likely to click on a site with a short URL than a long URL.
Stephan Spencer from Search Engine Land gives some tips on what he believes can optimize your URLs:
- The fewer the parameters, the better. Avoid nonessential parameters.
- “A static looking URL (containing no ampersands, equals signs, or question marks) is more search optimal than a dynamic one.”
- Put keywords in the URL.
- Use hyphens to separate words.
- Don’t stuff keywords in the URL. It looks like spam.
Additional Reading From Search Engine Land:
- It’s Not Just Google That Treats Underscores Like Dashes
- Supercharge Your URLs For Maximum SEO Impact
- A Case Study In Changing URL Structure
- Google’s Matt Cutts On Keywords In The URL