Building quality links is a key concept for your SEO strategy, but quality links from other Web sites are only as useful as the anchor text they provide for your incoming links.
Anchor text is the blue clickable text that is attached to a hyperlink. The syntax is as follows:
<a href= “URL”> Link text</a>
The “URL” is the Web site you are linking to, and “link text” is the blue clickable text found on the page.
This can be a powerful tool for your SEO WordPress blog (<a href=”https://myseoadventure.wordpress.com/”>SEO WordPress blog</a>). Having effective anchor text will help you rank for those keywords in the search engines.
Keys for successful anchor text:
Having a descriptive anchor text will help search engines determine the theme for your Web page. As we can see by using Kristopher B. Jones’s book Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing 2nd ed.(<a href=”https://myseoadventure.wordpress.com/www.amazon.com/Search-Engine-Optimization-Blueprint-Effective/dp/0470224487″>Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing 2nd ed.</a>)
“You often see links with the clickable text “Click here.” In this case, the anchor text of the link is “Click here.” You must use the context around that link to determine the topic of the page you are about to visit. A more effective use of anchor text is to describe the content of the page being linked to directly in the anchor text.”
During your link building campaign you can specify what anchor text you wish to rank for. Most Webmasters will agree since this helps your SEO blog site and also helps them optimize their page with more keywords.
You can find who is linking to you from the Google search query and Yahoo’s linkdomain, and you can see how others are linking to your site.
Read more about the importance of anchor text (<a href=”http://searchengineland.com/google-now-reporting-anchor-text-phrases-10744″>importance of anchor text</a>) from Danny Sullivan on Search Engine Land.
Also you can practice creating anchor tags(<a href=”http://www.w3schools.com/html/html_links.asp”>practice creating anchor tags</a>) from the makers of the Web, W3schools.