Optimizing Social News Sites

Embarking on a social media campaign can be a perilous, daunting task. It can feel as scary as navigating through the Bermuda Triangle. But in today’s consumer-driven world, it is a necessity to incorporate into your marketing strategy, and one that can reap major rewards.

We went through the basics of what this kind of social media activity can bring for your SEO WordPress blog or Web site. We also viewed how to measure R.O.I. to help maximize profits and minimize loss.

Digg

Digg:

Here is the front page of digg.com. You can choose between topics on the top of the page. You can then filter your results from “Top News,” “Most Recent,” and “All Stories.”

On the right side of the page you can subscribe to digg. Currently they have over 68,000 Likes on Facebook, 1.3 million followers on Twitter, and over 2,800 +1s on Google+. This just shows the type of traffic that digg can produce for your site.

On the left side near every article you can “Thumbs Up” or “Thumbs Down” the article. They also show the Facebook Likes, Twitter retweets, and comments on each article. All of these are quantitative, tangible metrics to measure your R.O.I. success in social news sites.

So let’s take a look at how these pages got to the front of the line.

Huffington Post

The Huffington Post sponsors articles on digg, but they also make it easy for readers to share their content through their social media.

All of the factors to create an effective social news sites campaign are right here. They provide great, quality content – remember, content is king. This provides value for their users to want to share with their network.

Next, they make it incredibly easy to link to other social outlets. You can Like and Share this article on Facebook, retweet to your followers on Twitter, email, and +1, as well. Huffington Post also makes it easy for you to digg.

Now, even if you follow all of these steps, it does not guarantee success. Luck is always involved. But you can cut down on the “Luck-rate” if you integrate these strategies into your pages.

Read jerryjamesstone’s article on how to get on the front page of digg.

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