Optimizing Social Sharing Sites

Social sharing sites are some of the largest and most used sites on the web. They contain massive amounts of content and data and consume billions hours worth of time. You heard right.

Social sharing sites evolved because people wanted easy ways to share their content with others. So web sites like Flickr and YouTube emerged to provide users a wide variety of user-generated content and helped revolutionize how we consume our media and also create new online celebrities.


YouTube began in 2005 by some former PayPal employees, who made it able to display a variety of video content from movies, TV, and music clips, as well as, video blogging, and short original productions. The company was later bought by Google for $1.65 billion.

YouTube allows registered users to upload videos up to 15 minutes in duration that must comply with company guidelines. They then can be viewed by anyone on multiple platforms. Registered users can also “Thumbs Up,” “Thumbs Down,” and comment on the message board. YouTube has 38 localized versions of its interface and is available in over 51 different languages.

So how much traffic does YouTube generate?

  • 48 hours of video upload every minute, equivalent of 240,000 full-length films a week
  • 3 billion views a day
  • 70% of traffic comes from outside of US
  • 18-54 user demographic
  • 700 billion playbacks in 2010
  • 800 million unique visits each month

And that’s just a few! Go here to view more YouTube statistics.

YouTube can provide a great outlet for your social media campaign. They provide very tangible measurements for your R.O.I. and can drive a considerable amount of traffic to your web site. Plus, where else can you find a video of a cat playing the keyboard?


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