It only took 2 weeks, but our last installment of analyzing social media has finally come. Next week, we will get back to our off the page factors, perhaps even have a book review. An ambitious week is ahead! So let’s get to it.
Microblogging, as the word suggest, are tiny blogs, which means that we are going to talk about Twitter today. Twitter is a networking service that let’s you send and receive text-based posts up to 140 characters known as tweets.
Twitter began in 2006 by members in a company called Odeo. They wanted to create a SMS style service that an individual could communicate with small groups. It gradually began to build in popularity. In 2007, Twitter usage increased from 20,000 to 60,000 tweets per day, which resulted in 400,000 tweets per quarter. That number grew to 1 million tweets in 2008. That number would grow to 65 million tweets in 2010, and finally to 140 million tweets in 2011. The record for most tweets happened in 2009, when Twitter servers crashed from over 100,000 tweets per hour from Michael Jackson’s death.
All of this action has turned Twitter into one of the top 10 most visited websites according to Alexa’s web traffic analysis and compete.com. They compile that Twitter receives 6 million unique monthly visitors and 55 million monthly visits. Nielsen said Twitter had an annual growth rate 1,382%.
Since its inception Twitter has rolled out features like having a username beginning with an @ sign. And creating conversations for certain topics with a #. Users are allowed to comment on other tweets with a RT sign. You can follow other users and view their tweets, and others can follow you and do the same. Twitter offers you recommendations on who to follow based on others that you follow. You can also (for a small fee) promote your own Twitter feed for others to find you based on their searches. You can also tweet links and other non-text forms of media like videos and images.
Twitter is one of the most essential websites to include into your social media campaign. You can see what your audience is saying about your company and products, and you can interact and communicate with them. You can meet R.O.I. measurements through your number of followers, or how many join in your conversations, and other quantitative factors.
So whether you like it or not, your customers are going to talk about your company, the good and the bad, whether you are there or not. If you want to add your own two cents into the equation you need to be a part of the conversation. You need to find out where your audience is at, and you need to cultivate your relationship with them.