This is our second installment for reviewing Search Engine Land’s Periodic Table of SEO Ranking Factors – Off The Page Factors.
Let’s take a look at what we learned this past month.
“Off The Page ranking factors are those that publishers cannot directly control. Search engines use these because they learned long ago publisher signals alone don’t help relevancy. Some publishers will try to make themselves seem more relevant than they are, for example.
More important, with billions of web pages to sort through, looking only at on-the-page clues isn’t enough. More signals are needed to better estimate what are the best pages for any particular search.”
Search engines calculate links and consider the quality of the linking website and what the link says to determine the authority of your Web site. Having quality websites link to your SEO blog will increase your relevancy and authority.
Create descriptive anchor text to help search engines determine the theme of your website. Describing your content will be more effective to let search engines and your audience what the topic of that page you are about to visit.
Gain massive amounts of links through viral linkbaiting. Accomplish this by making it easy for your audience to link your content. Place social media icons in your story, and build rapport with Webmasters.
Search engines extract social signals from your social media content to determine your social reputation. They look at how many people you follow and how many people follow you. They also associate who you are as a person on the web (i.e. public figures and publishers).
Participating on Twitter, Facebook, LinkedIn, YouTube, and other social media sites is imperative to running an effective marketing campaign. They are great displays for your content and helps build your fanbase.
Build brand awareness and familiarity with your audience to get them to purchase your product and to keep them coming back.
Search engines visit your site constantly. They are gathering data and “tells” to how your website runs and operates and what kind of content you’re producing. And in doing so, they then understand your site’s history.
Knowing what country you live in will help search engines determine the relevancy of your search results. To be successful for your SEO WordPress blog, you need to integrate local and international SEO tactics.
Search engines will tailor your search results depending on your location, which gives more relevant, personalized results.
Search engines can determine the influence of your search results from how you act on the web. If you +1′d or “Liked” a website or if you shared a link on Twitter can all influence your personalized search results.
Personal Social Connections:
Having a broad social network can influence and change how you view the web. It can also make it easier for your to share content with others. If a follower sees that you +1′d something, that can build trust and authority with them. This makes it another way to build your presence on the web.
Go to the links to get more in-depth coverage of Off The Page Factors.
- Quality Links
- Anchor Text
- Link Numbers
- Social Reputation
- Social Shares
- Trust Authority
- Trust History
- Personalized Country
- Personalizing Locality
- Personal History
- Personal Social Connections