Reviewing Off The Page Factors

This is our second installment for reviewing Search Engine Land’s Periodic Table of SEO Ranking Factors – Off The Page Factors.

Let’s take a look at what we learned this past month.

off the page

Introduction:

“Off The Page ranking factors are those that publishers cannot directly control. Search engines use these because they learned long ago publisher signals alone don’t help relevancy. Some publishers will try to make themselves seem more relevant than they are, for example.

More important, with billions of web pages to sort through, looking only at on-the-page clues isn’t enough. More signals are needed to better estimate what are the best pages for any particular search.”

Links:

Link Quality

 

 

 

Link Quality:

Search engines  calculate links and consider the quality of the linking website and what the link says to determine the authority of your Web site. Having quality websites link to your SEO blog will increase your relevancy and authority.

anchor text

 

 

 

Anchor Text:

Create descriptive anchor text to help search engines determine the theme of your website. Describing your content will be more effective to let search engines and your audience what the topic of that page you are about to visit.

link numbers

 

 

 

Link Numbers:

Gain massive amounts of links through viral linkbaiting. Accomplish this by making it easy for your audience to link your content. Place social media icons in your story, and build rapport with Webmasters.

Social Media:

social reputation

 

 

 

Social Reputation:

Search engines extract social signals from your social media content to determine your social reputation. They look at how many people you follow and how many people follow you. They also associate who you are as a person on the web (i.e. public figures and publishers).

social sharing

 

 

 

Social Shares:

Participating on Twitter, Facebook, LinkedIn, YouTube, and other social media sites is imperative to running an effective marketing campaign. They are great displays for your content and helps build your fanbase.

Trust:

trust authority

 

 

 

Trust Authority:

Build brand awareness and familiarity with your audience to get them to purchase your product and to keep them coming back.

trust history

 

 

 

Trust History:

Search engines visit your site constantly. They are gathering data and “tells” to how your website runs and operates and what kind of content you’re producing. And in doing so, they then understand your site’s history.

Personalization:

personalized country

Personalized Country:

Knowing what country you live in will help search engines determine the relevancy of your search results. To be successful for your SEO WordPress blog, you need to integrate local and international SEO tactics.

personalizing locality

Personalizing Locality:

Search engines will tailor your search results depending on your location, which gives more relevant, personalized results.

personal history

Personal History:

Search engines can determine the influence of your search results from how you act on the web. If you +1′d or “Liked” a website or if you shared a link on Twitter can all influence your personalized search results.

personal social connections

Personal Social Connections:

Having a broad social network can influence and change how you view the web. It can also make it easier for your to share content with others. If a follower sees that you +1′d something, that can build trust and authority with them. This makes it another way to build your presence on the web.

Links:

Go to the links to get more in-depth coverage of Off The Page Factors.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s