So far we’ve discussed the positive influences on your search engine ranking factors. Now we will discuss factors that have a negative impact on your SEO marketing.
The first negative factor we will look at are violations and spamming penalties. Search engines look at a variety of signals to determine if your SEO tactics deserve a rankings penalty.
As we saw last week, Google’s new algo to combat low-quality websites from top of search rankings has been in place for the past year. Search engines are combating with these scraper sites to allow high-quality sites back to the top of the search rankings.
To be sure you don’t get caught in Panda’s claws, make sure you follow (or rather avoid) these SEO violations.
Violations Thin Content:
Now that the Panda update is in full swing, websites have to work harder to not be negatively impacted. And one reason why your website has been affected was because your website has thin content.
Google looks at websites that put out low-quality, or in some cases stolen, content that are pushing better, higher quality sites down in the search rankings. Panda’s algo is used to distribute those lower quality sites back down to the bottom of the search rankings because of their poorly written, or unabashedly stolen, content.
Search engines are looking the creation of substantial and valuable content. To make sure you don’t get negatively impacted by this ask yourself these questions.
- Is it high-quality and engaging?
- Is it original?
- Does it provide better content than other websites based on the same search query?
Additional Reading From Search Engine Land:
- Google Forecloses on Content Farms With “Farmer” Algorithm Update
- Your Site’s Traffic Has Plummeted Since Google’s Farmer/Panda Update. Now What?
- Lessons Learned at SMX West: Google’s Famer/Panda Update
- The Farmer/Panda Update: New Information From Google and The Latest From SMX West
- Google Rolls Out Its Panda Update Internationally And Begins Incorporating Searcher Blocking Data
- It’s Panda Update 2.1, Not Panda 3.0, Google Says
- Impacted By Google’s Panda Update? Google Asks You To Consider This…