In the news: Penguin Updates

I’m baaacccckkkk! Again, sorry for the extremely long delay between posts, but I’m going to try to start posting more frequently – perhaps once a week. So let’s get going! Let’s talk about Penguin!


What’s with Google and naming their algorithm updates after cute animals? Is it because it is easier to accept if your website suffered from the update if it comes at the hands (or paws and flippers) of a fluffy animal? I’m on to you, Google…

The Penguin update, which rolled out in late April, has affected 3% of search results and is targeted at webspam or over optimization. Specifically, Penguin will affect websites that keyword stuff, have duplicate content, and unnatural linkbuilding.

It has been a month since the update, so you should know by now if one of your websites have been affected by the Penguin update. But, if you’re still not sure, one way to check is by going into Google Analytics and looking at the traffic a few days before the update (April 24th) and then check traffic afterwards. If your website lost an unusual amount of traffic, chances are your website may have been affected. If you didn’t see a drop, then chances are your website was not affected by Penguin.

So, if you are part of the latter, what do you do to fix the issue? Google Webmaster Central sends out notifications for spam violations. If you find these notifications for your website, then simply stop and fix all spam activities to your website. Unfortunately, you will not be able to submit for reconsideration since the penalty happened through their algo update – not a manual update. So you will have to wait until the next update to get the issues fixed.

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